Retail Case Study - Geek Retreat's Resilience to Covid-19 Impacts

Earlier this week comic and gaming retailer Geek Retreat, which specialises in “all things geeky”, announced they will open another 200 franchises over the next two years creating around 600 new jobs. Geek Retreat has remained resilient during the pandemic due to its specialism in various cult brands and its loyal customer base!

At GMAP we used our MVPLUS mapping tool and RetailVision Points, our store locations database, and RetailVision Destinations, including Retail Centres, to evaluate Geek Retreat’s current store network and identify potential centres for new sites.

Our analysis found typically their stores are in a ‘Shopping District’ or ‘Street’ Centres, with either a Value, Mass or Mass+ centre PMV price status. This profile, combined with MVPLUS catchment tool analysis, was used to identify key affinity brands. 

Using our Store Locations dataset for these brands, the top 10 recommended Centres for the new franchises were established based on Centre presence. York Shopping District topped our list with the highest affinity count and a profile typical to a Geek Retreat store!

Find out more about our MVPLUS software and RetailVision products, and get in touch for objective data-driven location planning solutions.