privacy
GMAP Analytics Ltd - Privacy Policy
GMAP Contact Details
Data Protection Officer
GMAP Analytics Limited
Nexus - University of Leeds
Discovery Way
Leeds
LS2 3AA
United Kingdom
Email: info@gmap.com
Tel: +44 0113 3061588
Website: www.gmap.com
Introduction
At GMAP it is important that we are transparent with the use of individuals personal data, and that we abide by UK law and specifically that of the General Data Protection Regulation (GDPR). This Privacy Policy is split into sections to cover the following;
- Website – Personal data
- Business – Personal data
- Consumer – Personal data
- Your rights and complaints procedure
Please use the relevant section in finding details about the personal data that is relevant to you depending on the category of personal data you would fall within.
Our Employee
Privacy Policy is also available but not held in this document – please contact GMAP for more details.
GMAP Analytics Ltd - Website Privacy Policy
Introduction
The following section contains the GMAP Website Privacy Policy.
This Privacy Policy is aimed at individuals accessing our website “www.gmap.com”. This Privacy Policy provides an overview of what personal data GMAP controls, how we obtained it, how we use it, and how it is protected in regard to the personal data gained from through our website. At the end of the document, we also provide details on your rights as an individual regarding your personal data.
How do we receive information about you?
We currently collect and process the following information via our contact forms:
- Name
- Company Name
- Job title
- Contact details e.g. email or telephone
- The message you send
We also use cookies when you visit our website to collect the following types of data:
- Aggregated usage information and technical information transmitted by your device, including certain software and hardware information e.g. the type of browser and operating system your device uses, language preference, access time, etc.
- We may also collect information on your activity on the site e.g. pages viewed, online browsing, clicks, actions, etc.
- Device information which may include geolocation, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site.
A specific section with more details about cookies is available further down in this document.
What information we collect?
We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.
We may use the information for the following:
- Communicating with you – sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have;
- To communicate with you and to keep you informed of our latest updates and services;
- To serve you advertisements when you use our Site (see more under "Advertisements");
- To market our websites and products (see more under "Marketing");
- Conducting statistical and analytical purposes, intended to improve the Site
- In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors.
In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third party providers, who may be located in different jurisdictions across the world, for any of the following purposes:
- Hosting and operating our Site;
- Providing you with our services, including providing a personalized display of our Site;
- Storing and processing such information on our behalf;
- Serving you with advertisements and assist us in evaluating the success of our advertising campaigns and help us retarget any of our users;
- Providing you with marketing offers and promotional materials related to our Site and services;
- Performing research, technical diagnostics or analytics;
How we get the information and why we have it
The personal information we process is provided to us directly by your use of our website either from the contact form or the cookies that are applied during the use of the site.
Under the General Data Protection Regulation (GDPR), the lawful basis we rely on for processing this information will be one or more of the following:
- Your consent
- We have a legitimate interest
What we do with the information we have
We use the information that you have given us to:
- Facilitate the provision of our products or services to your company
- Develop a business relationship with your company as a client or prospect
- Enhance the functionality of our website
We do not rent, sell, or share the user information with third parties except as described in this Privacy Policy.
How we store your information
If you send personal information via our contact form, the data is securely stored in our customer relation management (CRM) software using a third-party service. The data may be used with Microsoft Office 365 applications when we are communicating or documenting products or services, we are providing.
If you don’t want your data to be on our CRM database or would like to limit the use of your data e.g. stop Direct Marketing, please let us know at the address above or using optout@gmap.com
Cookies are stored on the pc of the user accessing our website and which communicate with the web server hosted by our third-party supplier.
We retain the contact information that has been sent via our website using the following criteria:
- It is required for the purpose(s) for which we legitimately use it i.e. retain your personal information for as long as necessary to promote or provide our services, and as necessary to comply with our legal obligations. Retention periods will be determined considering the type of information that is collected and the purpose for which it is collected. When its applicable outdated, unused information will be destroyed at the earliest reasonable time.
Cookies
We use cookies and other technologies in our related services, including when you visit our site or access our services.
A "cookie" is a small piece of information that a website assigns to your device while you are viewing a website. Cookies are very helpful and can be used for various purposes. This can include navigating between pages efficiently, enable automatic activation of certain features, remembering your preferences and making the interaction between you and our services quicker and easier. Cookies are also used to help ensure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our services.
What is the purpose of cookies?
Web sites use cookies mainly because they save time and make the browsing experience more efficient and enjoyable. Web sites often use cookies for the purposes of collecting demographic information about their users.
Cookies enable web sites to monitor their users' web surfing habits and profile them for marketing purposes (for example, to find out which products or services they are interested in and send them targeted advertisements).
The website uses the following types of cookies:
- a. 'session cookies' which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed;
- b. 'persistent cookies ' which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits.
- c. 'third party cookies' which are set by other online services who run content on the page you are viewing, for example by third party analytics companies who monitor and analyse our web access.
Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly, and your online experience may be limited.
We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site, what pages they visit when they do so, etc. We use the information we get from Google Analytics only to improve our Site and services. Google Analytics collects the IP address assigned to you on the date you visit sites, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy.
GMAP Analytics Ltd - Business Privacy Policy
Introduction
The following section contains the GMAP Business Privacy Notice.
This Privacy policy is aimed at our Business-to-Business contacts and is an overview of what personal data GMAP controls, how we obtained it, how we use it, and how it is protected. At the end of the document, we also provide details on your rights as an individual regarding your personal data.
What type of information we collect
We currently collect and process the following information:
- Name
- Contact Details this could include email or telephone, or postal address
- Client or Supplier business name the individual is part of
- Position / Title within the business
- Other public information e.g. social media posts, press releases, or other published articles
- Business information added by GMAP employees based on interactions with you or your colleagues within your company
How we get the information and why we have it
Most of the personal information we process is provided to us directly by you or your company because you are an employee with one of our clients, prospects, or suppliers.
We may obtain contact information from public sources for example social media websites like LinkedIn, so we can get in touch with the individual about our products or services that would be relevant to them.
Under the General Data Protection Regulation (GDPR), the lawful basis we rely on for processing this information will be one or more of the following:
- Your consent
- We have a contractual obligation
- We have a legitimate interest
What we do with the information we have
We use the information that you have given us to:
- Facilitate the provision of our products or services to your company
- Develop a business relationship with your company as a client or prospect
We do not rent, sell, or share the user information with third parties except as described in this Privacy Policy.
How we store your information
Your information is securely stored in our customer relationship management (CRM) database and information may be held in email software when we are communicating with you.
If you don’t want your data to be on our CRM database or would like to limit the use of your data e.g. stop Direct Marketing, please let us know at the address above or using optout@gmap.com
We retain business personal data using the following criteria:
- It is required for the purpose(s) for which we legitimately use it
- Required for legal and regulatory reasons
GMAP Analytics Ltd - Consumer Privacy Policy
Introduction
The following section contains the GMAP Consumer Privacy Policy.
This Privacy Policy is aimed at individuals where we have processed their personal data on behalf of our clients. This Privacy Policy provides an overview of what personal data GMAP controls, how we obtained it, how we use it, and how it is protected in regard to the personal data gained from our clients. At the end of the document, we also provide details on your rights as an individual regarding your personal data.
What type of information we collect
Our clients may on occasion provide us personal data that we process on their behalf. This could include the following:
- Name
- Postal Address
- Contact details e.g. email or telephone
- Other associated data e.g. vehicle information such as car registration or products purchased
How we get the information and why we have it
The personal information we process is provided to us directly from our clients so they can better understand the data they hold about their customers and prospects. In turn this is to provide a better service to you as consumers e.g. targeted marketing, locating services where they are needed etc.
Under the General Data Protection Regulation (GDPR), the lawful basis we rely on for processing this information will be one or more of the following:
- Your consent
- We have a contractual obligation
- We have a legitimate interest
What we do with the information we have
We use the information that our clients have given us to:
- Facilitate in the provision of a product or service back to the client, this could include data validation / improvement, attachment of other variables to provide further characteristics about the type of customer the client has e.g. location data such as nearest store or service our client may provide, another example could include the use of demographics e.g. census.
- Sometimes a client requires a very specific service, and we occasionally may involve third party organisations in the processing of the personal data for the service our client has requested.
We do not rent, sell, or share the user information with third parties except as described in this Privacy Policy.
How we store your information
Data is held in securely in our file servers / computers within databases or other applications. Sometimes this data is stored in cloud-based applications such as Microsoft Azure.
We retain the Consumer personal data that has been sent by our client using the following criteria:
- It is required for the purpose(s) for which we legitimately use it i.e. retain your personal information for as long as necessary to provide or support our services that have been requested by our clients.
Retention periods will be determined on case-by-case basis but in most cases the Consumer personal data in will be destroyed / wiped from our software within 2 weeks of a completed service.
Your Data Protection Rights
Under data protection law, you have rights including:
- Your right of access - You have the right to ask us for copies of your personal information.
- Your right to rectification - You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
- Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
- Your right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances.
- Your right to object to processing - You have the right to object to the processing of your personal data in certain circumstances.
- Your right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at using the address at the beginning of this privacy policy if you wish to make a request.
How to complain
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
SK9 5AF
Helpline number: 0303 123 1113
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