Features
- Our partnership approach ensures maximum collaboration, and you retain control and ownership
of your plan.
- GMAP’s Spatial Interaction Model
platform is calibrated to simulate behaviour in your market and provide robust, objective analyses.
- Use only the most up-to-date and relevant data.
Applications
- How do each of your locations benchmark against your other locations?
- How does your brand benchmark against your competitors?
- Where is there untapped demand
and where are your key locations or RetailVision Destinations
(Centres or Trade Zones) for investment?
- How could you optimise, expand or
rationalise network locations and formats
to address your business objectives and customers’ needs?
- Where could you divest
and still hope to retain customers in surrounding locations?
- What is the impact of future change
on your network?
Why GMAP's Location Planning?
- GMAP pioneered Spatial Interaction Modelling, have conducted hundreds of INPs world-wide and remain at the forefront of spatial analytics.
- Collaborate with our skilled and experienced team
to solve your business problems.
- Potential to develop scorecards to identify and measure the key drivers of performance.
- Our INPs are applicable across multiple sectors, including but not limited to retail, automotive
and leisure. We can adapt our INPs to suit your business need.
- Opportunity to incorporate our Data Assets, such as the DVLA Car Registrations Data
or RetailVision’s
comprehensive depiction of the retail market.
- Option to present the INP in our MVPLUS
software to aid your investigation of the data and future management of the plan.