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Five Years of GMAP Analytics: Directors' Statement

30th April 2024

Byte-sized Brilliance: AI in Location Planning Consultancy

Five Years of GMAP Analytics: Directors' Statement

Time flies when you’re having fun, and we can’t quite believe that we are celebrating five years of GMAP Analytics today.


Reflecting on the last five years we’ve completed many consultancy projects, across numerous industries, all around the world. We consolidated what we had and have then developed new products and datasets; IMPACT, RetailVision and LeisureVision. Our team has grown considerably, from mainly analytical backgrounds, to fulfil the variety of disciplines required to build GMAP Analytics into a thriving independent business and form a cohesive and skilful team. It is to the team’s credit that in 2024 we are well on track to achieve our original 5 year goals.


So, what about the next five years? We will approach the next period of development with increasing confidence and ambition as we continue to maintain and grow our business relationships, seeking to help our clients make informed geographical decisions. We can look forward to expanding our team while continuing to innovate and enhance our products and datasets.


As Directors we have found our first five years extremely exciting, enjoyable and rewarding. It is incredibly satisfying to see our team flourish and grow both in their careers and personally. We are proud of the skill, enthusiasm and commitment we get to see every working day. The spirit of agility and determination we witnessed during our first year as an independent company switched seamlessly to the fortitude and resilience to steer us through the challenges of COVID-19. We cannot overstate our appreciation for the commitment and loyalty of our, how many other small businesses have an average length of service of over 14 years, and we are extremely thankful for this.

So what have we learnt from the past five years as Directors of GMAP Analytics?

  1. We’ve learnt that people are much more than their titles, and that title should not restrict anyone’s growth or upskilling.
  2. Secondly, how rewarding it is to take a risk.
  3. Third, to be grateful to your parents; we are grateful for the initial support and our ongoing relationship with TransUnion following the acceptance of our MBO offer.
  4. We have learnt the importance of respecting one each other.
  5. Last, but by no means least, gratitude for our long-term client relationships, and all those who have continued to work with us throughout the years.


As leading providers of Location Intelligence Data, Software & Consultancy globally, we remain passionate about our work. We are proud of the legitimacy and accuracy of the work we do, and the ways our product team and consultants continue to find ways to innovate and maintain our importance and relevance to all industries. While others have heralded the death of bricks and mortar, and the high street, we did not doubt that our work would remain important and arguably more so as we move towards a new era of localisation and distribution.


May we round-off by extending a few more thank you’s:

  • to all our clients, new and old, for fantastic partnerships, projects and support.
  • to Nexus, where we are based for supporting us and encouraging innovation across all sectors.
  • to Simon on the Streets and all the fun ways we have joined together as a team to support the charity’s work.
  • and finally to all our staff, we’re so excited to continue to develop and innovate together.


Roll on five more years, looking forward to a healthy balance of challenges and fun along the road.


Matthew Cawcutt and John Chesworth

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To find out more about GMAP’s location intelligence and planning consultancy services and our products and datasets  – get in touch at info@gmap.com.

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