Our services help all players in the automotive industry to embrace and profit from the turbulent changes in the sector. We recognise the need to meet the demands of the dynamic marketplace as customer shopping behaviours have altered with the shift online, growth in car-sharing and increasing popularity of Electrical Vehicles (EVs):

• Electric Vehicles - Traditional car infrastructures are having to change to account for EVs. We can help you determine the impact of EVs on your brand, charging stations, locations and commercial / private customer potential for different markets. Customer profiling can establish where the early EV market adopters are and where the mature e-mobility market will settle. Our DVLA data can build a geographic picture of current and future EV adoption within the UK, as well as identifying the current and future requirements for charging point infrastructure.

• Retail Dealer Formats - with growth in online shopping, shopping behaviours and the way car owners purchase vehicles is changing. ‘Retail’ dealer formats emerging in prime locations are not only about obtaining direct sales, but raising brand awareness. Integrating GMAP’s expert retail and automotive knowledge can help address this challenge. CAMEO customer profiling and drive time analysis can establish who and where the customer groups most likely to shop in traditional/new formats are, and consider the uplift of internet sales vs. convenience.

• Car Sharing - the car-sharing concept has become a definitive market. We can help you understand the different segments of this market and gain insight for your brand through customer and company data explorations.

• Mobility as a Service (MaaS) - the way people travel from point A to point B is changing, particularly in urban environments. MaaS is a growing concept that uses a digital platform, allowing you to access multiple modes of transport on a pay-as-you-go basis. Services such as Uber and Lyft have revolutionised city travel, MaaS looks to incorporate such services with other modes such as train, bus and car rental services into a single unified platform, giving users simplicity and flexibility with their travel options. GMAP's market segmentation and insights drawn from customer and company data can help you to understand the react to the growth of MaaS. 

GMAP have 30 years of expertise providing support across the automotive industry, including new car sales, used car sales, after sales, parts wholesale and body and paint centres. We work with the internal planning and management teams of major Car Manufacturers, as well as individual Car Dealers and Dealer Groups. The following GMAP Products and Services can help you plan for the success of your business in the changing automotive world.