GMAP delivered UK RetailVision Destinations to the Sport Fashion Retailer’s Insight team as an off-the-shelf dataset to be used in-house. 

The Conclusion

• RetailVision allows the Retailer to objectively and geographically examine their existing estate compared to the surrounding retail landscape. This can be used to answer questions such as: are they in the highest-ranking Centres for their product type?
• Retail Centre Revenues are analysed to benchmark the performance of each of the Retailer’s UK stores, and quickly highlight stores with low performance compared to the estimated Retail Centre Revenue.
• Centre Type analysis can be used to objectively determine their Centre Type recipe for high performance, for example: do they perform better on ‘Mass’ Retail Parks? This Insight can be used to find opportunities in new Centres classified as ‘Mass’ Retail Parks where there could be missed opportunity.
• Centre-level Footfall Data allows the Retailer to observe whether low-performing stores could be the result of low footfall, and therefore could be relocated to nearby Centres with higher Footfall.
• Analysts in the Insight team can quickly and consistently evaluate properties for potential new sites sent from the property acquisitions team using RetailVision. Consistent statistics from RetailVision can be quickly pulled into board-level presentations when pitching a new site.
• The Insight team can hold RetailVision data in their own database and visualise the data geographically in their existing in-house GIS or other business intelligence tools. 
  

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